In studies on intergroup contact , it has been aimn that direct moving-picture show to a minority group changes the opinion and lessens the prejudice by that participant Schiappa , Greg and Hewes wrote , a individual s beliefs can be modified by that person advent into contact with acategory member and posterior on modifying or elaborating the beliefs to the highest degree thecategory as a entire (93 . In their parasocial contact theory studies Schiappa , Greg and Hewes concludedCumulatively , the studies reported here nominate reenforcement for the PCH for two minoritygroups and crosswise three television genres . The PCH has operative theoretic andsocial implications . For decades , mass conference researchers have insisted thatmass media and television , in particular...If you desire to get a full essay, order it on our website: Ordercustompaper.com
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