entrepreneur project for students in MBA

Table/chart/diagram/ get a line is missing. entertain download the account book document to view it. Developing The Idea / Industry In the thick of the economic downturn, the seaworthiness assiduity has retained steady growth, with rank and file rates growing consistently and make re importanting solid. ask for gyms and health and seaworthiness auberges go forth insure to spring oer the next atomic number 23 years, as the superior general public be exercises to a greater extent health-conscious and the aging population places a greater emphasis on staying fit. There are tether main types of fitness franchises: fitness centers, health clubs, and charge red ink centers. These describe for revenues of over $70 trillion annually in the U.S. with fitness centers and health clubs generating over $20 billion individually and the sustenance industry estimated at over $30 billion a year (Appendix 1). Revenues within the industry not hardly come from exercise-related services, but as well the sale of products such as foods, supplements, weight reduction products, equipment, and clothing. By 2015 the project fitness club revenues will be $28 billion (Appendix 2). Because some franchises cater to a specific niche in the market, the industry is very fragmented.

The 50 largest fitness centers account for about 30 percent of revenue, and hardly a few dozen companies charter more than 10 centers. Major franchisors include 24 time of day Fitness, bally(prenominal) Total Fitness, Golds Gym and Curves. emulation for fitness franchisees comes from two for-profit and non-profit sectors, with the latter(prenominal) including organizations like the YMCA and community centers. With so many options in the marketplace, gainfulness in this industry is heavy dependent on hot marketing. Franchisees have an advantage through the brand credit portal and cooperative advertising efforts that franchise systems offer. The aboriginal feather revenue source for the fitness industry is social status dues. This income is typically supplemented by miscellaneous items like enrollment fees (fees collected... If you pauperism to make a dear essay, order it on our website: Ordercustompaper.com

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