Consumer Studies In Brief

CHARACTERISTICS OF BUSINESS MARKETS - & whoreson;Fewer, larger buyers & wangle;Close supplier-customer relationships & squat;Professional purchasing & counterfeit;Many acquire work outs & zany;Multiple sales calls& strapper; Derived demand & mother fucker; springless demand & home runshit;Fluctuating demand &shit;geographically concentrated buyers •Direct purchasing. Buying Situation - reform away rebuy, Modified rebuy, New task influencers, deciders, approvers,buyers, gatekeepers. ; The Buying nerve center – Initiators, users, face-to-face factors – Age, self-concept, life calendar method stage, lifestyle, occupation, values, wealth, personality. Behavior changes gibe to life cycle stage •Family •psychological • full of life life events. Of Concern to art Marketers - •Who are the major(ip) decision participants? •What decisions do they influence? •What is their aim of influence? •What evaluation criteria do the y use? Types of Business Customers - Price-oriented, Solution-oriented, Gold-standard, Strategic-value. Sales Strategies – Small sellers – key buying influencers; Large sellers – multilevel In-depth selling. Purchasing Orientations – buying, procurement, supply chain management.

Methods of e-Procurement - •Websites organized victimisation vertical hubs •Websites organized apply functional hubs •Direct extranet links to major suppliers •Buying alliances •Company buying sites. Forms of Electronic Marketplaces - •Catalog sites •Vertical markets •Pure roo k auction sites •Spot markets •Pri! vate exchanges •Barter markets •Buying alliances Key Psychological Processes – Motivation, scholarship ,Learning, Memory. Motivation - Freud’s Theory - Behavior is guided by subconscious motivations, Maslow’s Hierarchy of Needs – Behavior is drive by lowest, unmet need. Herzberg’s Two-Factor Theory - Behavior is guided by motivating and hygienics factors. To understand how consumers...If you want to get a full essay, redact it on our website: OrderCustomPaper.com

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