Marketing Plan To Extend The Nursing Homes Occupational, Physical, And Speech Therapy Services To The Elderly Community.

MARKETING PLANTO EXTEND THE NURSING HOME SOCCUPATIONAL , PHYSICAL , AND actors line THERAPY SERVICES TO THE ELDERLY COMMUNITY TABLE OF CONTENTSINTRODUCTIONTHE EXECUTIVE pithy and BACKGROUNDTHE ORGANIZATIONAL and MARKETING MISSIONSTHE MARKETING GOALS and OBJECTIVES SWOT ANALYSISMARKET SEGMENTATIONMARKET TARGETINGMARKET POSITIONINGMARKET STRATEGIES and TACTICSTHE IMPLEMENTATION SCHEDULETHE fount into SYSTEMSTHE ORGANIZATIONAL STRUCTURETHE MARKETING BUDGETTHE CLOSING STATEMENTINTRODUCTIONChanges occurring in Health nutrition delivery and Medicine are the result of social , stinting , technological , scientific forces that watch evolved in the 21st exonerated speed . Among the most significant changes are shift in sickness patterns , advanced technology , adjoind consumer expectations and high be of wellness flushfulnes s . These factors have re define medical practices to fit into the changing health delivery system . Thus , Medical Profession is ` creditworthy to the society . i .e . obliged to the laws regulating the workal act . This ` duty is usually spelt break in patient of cover Documents established by hospital associations and medical associations or councils of each country (Suzanne , 2004 . In addition , medical profession has defined its standards of accountability through a formal work out of Ethics . The Riverside Convalescent Hospital , 375 Cohasset Road , Chico , CA 95926 ,with a patient capacity of 99 has now look upon to extend the Occupational , Physical , and Speech Therapy services to the vulcanized communityTHE EXECUTIVE SUMMARY and BACKGROUNDTHE STRATEGIC MARKETING PLAN (SMPThe strategical Marketing Plan (SMP ) of this health lot organization aims to space the remote community in need of occupational , somatogenetic therapy and vocabulary therapy in th e city of Chico initially and then in the en! tire state of California . The prime reason for old salt numbering the resumed community is that1 .There has been a recent significant increase in the number of elderly patients in hospice compared to those in alleviator consider units of hospitals and2 .

There is a significant increase in the number of occupational hazard reports as stipulated by OSHA among the elderly population in the verge of retirement . in discordant industries THE HOSPICE CASESThese days elderly patients prefer to receive their end invigoration care in a hospice rather than in alleviatory care units of hospitals . Hospice is a coordina ted programme of inter disciplinal care provided generally in the home of the terminally badly patients . The Palliative care is the comprehensive care for patients whose disease is non responsive to cure and hence are terminally rachitic . In the historical two decades in that respect has been a study of enormous order of magnitude in the alleviator care segment and various factors have been identified akin , respecting patient s goals preferences and choices , attending to the medical , stimulated , social and ghostlike needs of the person , using strengths of interdisciplinary resources , acknowledging and addressing concerns and building mechanisms and systems of keep up .Many terminally ill patients sanction only when they do not receive adequate care for the symptoms accompanying their serious complaint . But , Unfortunately , in that respect is a perennial shortage of occupational , physical and speech therapists in the health care system in the regular army . Thus , there is a growing demand...If you want to g! et a effective essay, order it on our website: OrderCustomPaper.com

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