Jones Blair

The result of the market research data given uninflected thinking from the case documentation are summarized in Exhibits 1 and 2. The original blushing mushroomer market separate historys for 50% of clear sales of architectural coatings is an important segment for JB. The do-it-yourself segment is growing and instanter identifys for half of Jones-Blairs sales. Large Accounts (annual purchase > $50,000) account for 56% of JBs sales. 10% of these are Non-DFW area and tolerate JB credit line exclusively. Retail accounts in Non-DFW area account for 60% of sales. 30% of these accounts with annual purchases of less than $25,000. 3. Problem statement Where and how to deploy incorporated marketing efforts among the various architectural rouge coatings market served by JB in the 50 counties (39 Non-DFW and 11 DFW) in order to hold in its position as a minimum or moreover improve it. 4. Identification of alternatives on that point are four alternatives shape up to be practicable solutions to the problem, they are mutually exclusive. Those alternatives are: 1-         Do Nothing: retributive maintaining the costs and thus keeping the division margin at 35%. JB has been successful to date with its animate approach. 2-         Increasing publicise to expand awareness in DFW Area. Where the topical awareness (»20%) is lower than competitors. At least 30% awareness is compulsory among do-it-yourself customers. The 30% can be achieved through investiture $350,000 more in corporate soil advertising. 3-         Reducing prices. Where a price cut of 20% on all tonality products to achieve similarity with national paint brands. Thus reservation JB more competitive. 4-         Increasing sales drag in Non-DFW Area. Where presently there are 8 sales representatives. And the current sharpness is 16%. The associated cost of adding one sales rep is $60,000 per year Plus 1% commissions on sales. 5. end criteria The following d! ecisiveness criteria set was chosen to evaluate the 4 different... If you want to create a full essay, order it on our website: OrderCustomPaper.com

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