'Jetstar\r'

'Task 1 a) Executive Summary 1. Brief description of products and serve Domestic aura Freight International crinkle Freight Freighter Charter Ground use Retail Fleet and Equipment Online Solution 2. Define crisscross Market 3. Competative Advantage 4. Positioning Statement 5. evaluate sales, profits and commercialize sh ar The Jetstar pigeonholing is the largest miserable cost flight path in the Asia Pacific by revenue and has flown everyplace 100 million passengers since it launched in 2004.During fiscal 2011-2012, the airline carried more than than 20 million passengers, making Jetstar the fastest- bugger offing airline in the Asia Pacific to flip over this milest unmatched in seven years of firm. The Jetstar base has grown from providing employment to 400 people in 2004 to more than 7,000 across the Asia Pacific today. Collectively the Jetstar Group quips over 3,000 flights a week to 57 destinations in 16 countries and territories across the Asia Pacific region with a go past of rough 95 aircraft.Jetstar is a assess ground, low expatriations net income of airlines operating in the vacant and value ground trades. Jetstar’s mission is to offer all day, every day low fill ins to modify more people to fly to more places, more often. Strategy and structure Jetstar is part of the Qantas Group’s two- marque egression dodging, where Qantas competes at the premium and profession merchandise and Jetstar focuses on leisure markets. The Jetstar Group comprises: Jetstar nimbusways in Australia and sweet Zealand (wholly return by the Qantas Group) Jetstar Asia based in capital of capital of Singapore.The caller is managed by in the altogetherstar Holdings, majority owned by Singapore company Westbrook Investments (51 per penny), with the Qantas Group holding the remaining 49 per cen age Jetstar Pacific based in Vietnam (majority owned by Vietnam airline businesss with the Qantas Group holding 30 per cent) Jetstar J apan, a partnership mingled with the Qantas Group, Japan air ducts, Mitsubishi Corporation and ampere-second Tokyo Leasing Corporation Jetstar Hong Kong, a partnership between China Eastern air lanes and the Qantas Group (subject to regulatory approval). BrandThe Jetstar brand design is based on the Southern blow constellation, with the orange star representing the smallest star of the Cross, Epsilon Crucis. The airline’s colours, orange, silver and black were chosen for their bold and advanced(a) feel. Fleet Current dart: As of celestial latitude 2012, the Jetstar Group occur consists of 96 aircraft, including: 79 Airbus A320-200 aircraft, seat-configured for up to 180 passengers Six Airbus A321 aircraft, seat-configured for 220 passengers 11 Airbus A330-200 aircraft, with two confines (economy and business) for up to 310 passengers Fleet orders:Jetstar has ordered 14 Boeing 787 Dreamliners, which are cook upable to be delivered in 2013. These upstart-generation aircraft let in features such as larger windows, improved cabin pressure to load jetlag and fuel drug addiction about 20 per cent lower than similar-sized aircraft. In August 2011 the Qantas Group fixed an order for 110 Airbus A320s. The Jetstar Group has access to these aircraft to avail its growth. This includes 78 A320 NEOs ( brand-new Engine Option), which reduce fuel consumption by 15 per cent and give be available for delivery from 2015. In total, Jetstar has about one hundred fifty aircraft on back order.Network The Jetstar Group’s intercommunicate is do up of 56 destinations in 16 countries and territories. Check out our interactive route social function to find out exactly where we fly. Low beds Jetstar aims to have the lowest fares on all the routes it operates and backs every fare with a Price Beat Guarantee. Should any node find a lower fare online, on the akin day, same route and at a comparable while, Jetstar lead beat the fare by 10 per cent. Cust omer experience Jetstar customers only pay for what they need. Customers can recognise between two types of fares †economy or line of products (on submited international flights).Once a fare is selected, customers have the option to add on look into baggage between 15 †40 kilos per passenger and/or a bundle of extras, which can include seat selection, in-flight products, fare flexibility, lounge access and Qantas habitual Flyer Points. For municipalated flights on Jetstar Australia and red-hot Zealand, passengers may choose to purchase a variety of snacks and beverages. Depending on the length of the flight, hot meals are as well as made available for purchase. On Jetstar Asia’s short grab flights, a variety of snacks, beverages, hot meals, comfort items and job free goods are available for purchase.On long standoff flights (onboard the Airbus A330-200), economy class passengers can choose to pre-purchase a variety of meals, entertainment, and comfort options to customise their flight experience. Business class passengers enjoy wide comfy welt seats in a separate cabin and inclusions such as meals, entertainment and comfort packs on with seat selection and additional baggage. Business passengers who choose a Business Max bundle alike benefit from lounge access, Qantas general Flyer Points and Qantas Frequent Status credits.Interline and codeshare partners The Jetstar Group has three codeshare partners on select Jetstar routes, being Qantas, Japan respiratory tracts and American Airlines. The Jetstar Group has 25 interline partnerships on select Jetstar routes: American Airlines, Aircalin, Air Canada, Air France, Air Niugini, Air Pacific, Air Tahiti Nui, British Airways, mainland China Pacific, Dragonair, Emirates, Etihad, Finnair, Japan Airlines, Jet Airways, KLM; LAN Airlines; Lan genus Argentina; Lan Ecuador; Lan Peru; Lufthansa; Qantas; Qatar Airways; Royal Jordanian and United.Performance Jetstar has been juicy every y ear since its launch in 2004. The airline delivered a record Underlying EBIT (Earnings Before engagement and Taxes) of AUD$203 million in 2011-12, a 20 per cent increase on the previous pecuniary year. In the same period, Jetstar grew overall capacity by 14 per cent and carried 20. 6 million passengers, an 11 per cent increase on the previous fiscal year. selects Jetstar Airways Awards: go around Low-Cost Airline †Australia/Pacific 2012 and 2011 (Skytrax) Partner of the year 2012 †Changi Airline Awards upper side 5 Airlines by Absolute produce in Cargo Carriage 2012 (Changi Airline Awards) beat out International cypher Airline 2011 (About. com Readers’ Choice Award) topper Low-Cost Airline †Australasia 2009 (Skytrax) Top 5 mailmans for passenger Growth 2009 (Changi Airline Awards) Low-Cost Carrier of the year 2008 and 2007 (CAPA) high hat Low-Cost Airline Asia Pacific 2008 (Budgie$) trump Low-Cost Airline †Worldwide 2007 (Skytrax) Best confin e Crew †Australia and New Zealand 2007 (Skytrax) Operational Excellence 2007 (Airline Business) Jetstar Asia Awards:Top 10 Airlines by Passenger Carriage †2012, 2011, 2010, 2009, 2008 and 2007 (Changi Airline Awards) Largest Growth in Passenger Traffic from Singapore 2011 (Changi Airline Awards) AsiaOne People’s Choice Award for Best Budget Airline in 2010 Best Brand Experience Low Cost Airline in 2008 (Ad Asia Magazine) Best Asia Low Cost Carrier 2006-2007 (Changi Airline Awards) Best Low Cost Airline -Asia and South East Asia 2006 (Skytrax) Low Cost Airline of the Year 2006 Merit Award (CAPA) Best Budget Airline of the Year 2006 (TTG Travel Awards)Jetstar Pacific Awards Vietnam’s most popular e-commerce website 2008 Bruce Buchanan, CEO of Jetstar, admits that new | low-priced airlines would increase competition but Jetstar would thrive by means of fleet expansion and new marketing strategies. wherefore have so many airlines that have subsidiaries, includi ng THAI, Singaporean Airlines and Malaysian Airlines, adopted a multi-brand strategy? The Qantas Groups two-brand strategy, utilising both Qantas and Jetstar brands, allows the group to design and grow products that suit the particular(prenominal) needs of a broad customer base.This strategy sees the Qantas brand focus on the premium and business traveller †with products and a route network catered for these groups whilst Jetstar focuses on serving the needs of the leisure and value-oriented traveller. By having â€Å"two brands” the Qantas Group is able to assess different market opportunities and deploy the best product to suit the chance and specific market conditions. In Europe, we know that Ryan Air is the biggest low-cost. Who is the biggest in Asia now? How does Jetstar position itself in this market?In terms of revenue, Jetstar is the biggest. In terms of fleet size, we believe AirAsia to be the biggest. It is our intention to brood to grow our Pan-Asian strat egy and to be a leading low-fares flattop in the Southeast Asian region. What are Jetstars innovations to compound militantness? Jetstars Pan-Asian strategy is providing the core platform for our competitiveness. We are currently looking at regional growth opportunities and new go from our growing networks from bases in Singapore, Australia, New Zealand and Vietnam.A key focus for us is looking for network opportunities that allow us to maximise existing networks and backup existing locomote as well as looking at brand new opportunities in Asia. The growth in the awareness of our brand genuinely supports the growth of our networks throughout Asia and provides us a ardent competitive advantage. As Jetstar matures in the region, our great power to consistently offer the lowest fares on the routes we serve and our ability to focus our marketing and business |model around this core offering continues to provide us with an beautiful and compelling customer offering.Our strong ass ociation with Qantas and its industry-leading golosh standards is also a powerful association as we grow in Asia. What plan does Jetstar have to disunite new flights to both existing and new destinations? What plan does Jetstar have to expand its fleet? For the remainder of the financial year 2010/2011, Jetstar pass oning add a get along eight A320 aircraft and two A330 aircraft into its groupwide fleet for opportunities in Australia, New Zealand, Singapore and Vietnam.This will involve introducing initial time long-haul flying from Singapore when the carrier wave commences direct unremarkable services between Singapore and Melbourne on declination 16 and then direct daily services between Singapore and Auckland on March 16, 2011. Jetstar Asia will welcome an additional two A320 aircraft this year for flying from Singapore and an additional A320 aircraft will be added to domestic New Zealand flying. Jetstars China expansion will continue with flights to Guilin in southern C hina from Singapore to also soon commence †representing its sixth collective Chinese mainland or wider China destination.In the medium to long term, Jetstar will be looking to grow its existing fleet of nearly 70 aircraft by an additional 50 aircraft over the next five years. In mid-2012, the carrier will welcome its first Boeing 787 Dreamliner, Jetstar becoming the first carrier in the Jetstar group to operate these state of the art aircraft. Jetstar is scheduled to receive 15. What is Jetstars marketing strategy for the quiet of 2010? What new services does Jetstar plan to offer? Jetstar will be expanding services in all markets over the course of the current financial year.In Australia, we will be adding up to 30 per cent additional domestic capacity for the financial year ending 2011. In New Zealand, we have recently announced an additional two A320 aircraft to be based in New Zealand, representing an additional 717,000 seats annually. In Singapore, we will be adding an ad ditional two A320 aircraft to its fleet of 10 based in Singapore by the end of 2010, which is in addition to the commencement of first time value-based long-haul flying from December, which will eventually see two A330 aircraft based in Singapore.At Jetstar Pacific in Vietnam, we are plan the introduction of its second A320 aircraft to join its existing fleet of five B737s and one A320 this calendar year as part of a fleet renewal move towards a future all-A320 operation. How has Jetstar performed financially, and what are your expectations looking frontward? Jetstar Brands posted an EBIT of $131 million Australian dollar for the financial year ending June 2010. How does Jetstar perceive the competition erstwhile Thai Tiger Airways gets off the ground and how will you cope with it given that several low-cost irlines are competing in the same areas. Will price-cutting be the attend? The Thai market has always been a competitive one and we dont expect that to change as new entran ts come onto the market. Of all the low-cost carriers, Jetstar is the only one to offer a low fares guarantee which stipulates that should a customer find a lower-fare online on the same date at a comparative time to a Jetstar service, Jetstar will be discount that fare by 10 per cent.\r\n'