H&M- brand/marketing Essay

vacation society is a multinational brand of hotels that is run by the Intercontinental Hotels convocation (IHG). The Intercontinental Hotels group carries the holiday indian lodge throughout the world to different destinations like southwestward Asia, Europe and the Americas. They provide the guest with different brands that cater to their need. There ar 7 different brands throughout the world that provide services much(prenominal) as provender and beverage, lodging, conventions, meetings and timeshares. These brands are Holiday hunting lodge, Holiday lodge Hotel and Suites, Holiday hostel Resort, Holiday order Select, Holiday society Sunspree Resorts, Holiday Inn Garden Court, Holiday Inn Express.Kemmons Wilson founded Holiday Inn in 1952 in Memphis Tennessee. Wilsons architect Eddie Bluestein named it after the musical film Holiday Inn as a joke and stuck with the name until this day. After the first motel was strengthened the expansion of the Holiday Inn Empire began to grow. In 1991 Intercontinental Hotels Group took over the Holiday Inn hotels and started to expand internationally. The companies core trading is service. magic spell their main sharpen is service they do sell merchandise in their gift shops supporting the Holiday Inn parentage. By providing excellent client service to guests, guests remember the holiday guild brand and want to abide to come back and stay. The customers of the holiday inn vary from parting to region and from the different brands that the holiday inn represents.For example the Holiday Inn group center in Barrie caters towards business forward individuals. This particular holiday inn offers private meetings rooms and large conference rooms. But the Holiday Inn Sunspree Resorts that are in the Caribbean would cater towards tourists. The main customer that visits Holiday Inn is male, between the ages of 40-50 with a household income of $75,000 or more. They also have got a college education1. Most of th e Holiday Inns have similar or the same facilities, they offer indoor swimming pools, guest rooms, exercise rooms, onsite food and beverage centers (restaurants), gift shops, and staff that cater to the guests every need.Holiday Inn is part business and leisure industry. Their main business is the commitment to their guests needs and pleasures. Holiday Inns main competitors are other hotels and motels. The exit five hotel chains are the Holiday Inn and IHG, Best Western, Marriott Hotels Resorts, console Inns and Suites, and Hilton Hotels and Resorts. These hotel brands are in constantcompetition with each other.Holiday Inn prides itself on its excellent customer service as a discriminator between these hotels. Not only do other hotels compete with Holiday Inn, motels and other resorts do as well. Many people believe that the holiday inn is lower than some of the high-end brands like the Marriott. In fact, the Marriott and Holiday Inn are in direct competition with each other and h ave very similar statistics. For instance the Marriott is said to have all of the business consumers (41%) but the holiday inn actually as 40% of those business consumers2. As their brand has already grown world wide, the main focus on the Holiday Inn is how to improve their already standing hotels to correspond the guest better.