Mad Magazine: Its Success :: essays research papers

MAD Magazine Its SuccessMAD Magazine is a look to culture publication that was founded in the1960s by William M. Gaines. The magazine publisher satirizes everything from popular tv and entertainment, to important political issues and governmentleaders. Despite the particular that MAD contains no publicizings, it has flourishedfor more than three decades and is still widely read today.     In todays media advertisement has become a necessary part of thebusiness, Ads fill the pages of newspapers, magazines, even cockeyed books. In thisclip journal project, I am attempting to determine why MAD Magazine has survivedover the years without the aid of advertisement.I arrest come up with three main meanss that could explain MADs success.     The first performer that has made Mads survival over the years possible isits foundations. Its creation was during the sixties, when riposte culture wasat its peak, a time when rebelling against "the system" and not " interchange out"were the samples of popular culture. The fact that the magazine held within itscovers no advertisements catered to the ideal of not selling out, which drew afaithful audience.     The second factor is tradition. As is true with most MAD readers of mygeneration, My first encounter with the magazine was when I was a kid, goingthrough some old things of my fathers in the attic. I came across an old issueof MAD and became interested in it although I only understood a few of thesatires that it contained. It is a fact that most young people who read themagazine afford parents who have read or still read it.